Brand Development / Website Development / Social Content / Photography
Alta Forest Products is the worlds leading manufacturer of cedar fencing. However, the market had been flooded with fake cedar products and most consumers didn’t understand the superior benefits of real Western Red Cedar. We overhauled the entire brand, which included an anthem video, visual identity, website, photography and collateral so they can continue to dominate the fencing market.
We redesigned Alta’s website, simplifying a complicated user experience, to create a website with a clear message for homeowners and professionals.
Photography Art Direction
We modernized the Alta brand identity without losing touch of their roots, which included a new brand system featuring elevated photography.
Collateral & Print Advertising
To accommodate contractors and distributors, we created a functional and modular piece of collateral that can be left with customers, educating them on the Alta brand and their entire line of products.