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Buitoni

Social Media Strategy / Video Production / Content Development

 

As more and more fresh pasta brands began showing up in super markets, Buitoni needed to do something to stand out from the crowd. As the lead creative on the account, I was responsible for the creation of content that leaned into the elevated simplicity of Buitoni meals. From Pinterest cards, to social videos, we highlighted simple, yet aspirational Buitoni recipes that encouraged our audience to bring the taste of a Sunday night meal to any night of the week.

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