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Deschutes Brewery
#ChaseTheHaze

Integrated Campaign / Stunt / Social Content / Advertising

Part live stunt, part social media activation, we helped America’s largest craft brewers pull off their biggest beer launch in years. Not only did we build a machine that made it rain beer, we also teamed up with an improv weatherman who didn’t mind getting a little bit soaked as he reported on the juicy downpour sweeping the nation across social media.

#ChaseTheHaze
To The Pub

The party continued into the wee hours as we installed an electric cloud sculpture in the Deschutes Public House. Each time someone ordered Fresh Haze IPA, a switch tripped off a thunderous downpour.

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Hazy Holidays
Influencer Kit

In order to get Fresh Haze into the right hands, and extend their reach on social, social influencers were strategically hand picked to send a holiday surprise: a gift box with two festive sweaters—one for them, and one for their new, pint-sized buddy. A personal holiday greeting signed by the Deschutes team accompanied the box, asking to light up the #ChaseTheHaze hashtag with their matching sweater pics.


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