Goodwell Co.

Brand Development / Packaging / Photo & Video Content / Shopify Ecommerce

Goodwell was created to offer a sustainable alternative to the plastic oral hygiene products that are sold by the billions every year, only to end up in landfills. We helped build a brand that empowers people to make better choices that help protect and preserve our planet. Even if it’s as small as a single-use flosser or toothbrush.

Goodwell. Empowering change through design.




The Goodwell App

Leveraging a microchip in the base of the handle, we leveraged data from a built in gyroscope and accelerometer to track oral hygiene habits, providing in-app visualizations and tips on how to improve brushing, flossing, and even tongue scraping.