Make Twitter Yours

Social Media Content / Content Strategy


Remember when you signed up for Twitter, even though you didn’t totally understand what it was, but it seemed pretty cool, until you gradually fell off? Me too. Twitter offers a huge range of features, but accessing and understanding them all can be overwhelming. Along with a handful of talented folks at Swift, we developed the 'Make Twitter Yours' campaign to show users how to get more out of Twitter—by retweeting, posting polls, taking selfies with Yetis, and more. A series of 16 playfully animated videos distills the different features, showing how and why to use them in relatable scenarios.