Ecommerce / Brand Development / Influencer Campaign
Sensi Graves is a world-class kiteboarder, amazingly talented swimwear designer, and advocate for women who rip. Hailing from Hood River, she’s designing swimwear that’s both fiercely functional and fabulously feminine. Whether you're tow-surfing at Jaws or sup-ing down the river, Sensi Graves swimwear is made to move.
We helped her define her brand, looking at the entire digital consumer journey across channels. With a focus on how best to reinforce her brand values, and the benefits of her products, we redesigned her entire website on Shopify, focusing on a clear purchase funnel with a strong homepage narrative. An influencer campaign featuring her team of brand ambassadors showcased how her bikinis stay put no matter how extreme the situation.