Content Strategy / Social Video Content

We worked with Twitter to create a campaign that gave lapsed users a reason to re-engage with their platform. While they thought that meant a series of UI-heavy videos, we felt like a fantastical world filled with puppets, painted hands, and Rube Goldberg machines made a little more sense. In each of the 24 videos we created, we used visual metaphors to represent the emotional benefits of various features of Twitter.